Inspirational seminar “Estonia is looking for Research Ambassadors”

At the Baer Hall of the Dorpat Conference Centre (Turu 2, Tartu)

Estonia has high-level research capacity and research infrastructure, smart people and successful cooperation projects. However, in order to increase the impact of Estonian research and contribute to economic growth, research and development activities should be supported by elaborate marketing. To raise Estonian research reputation, our researchers, especially young ones, require proper tools to introduce Estonian research. Elsewhere in the world, for achieving similar purpose, there have been initiated research ambassadors’ programmes.

The goal of this seminar is to determine if such research ambassadors’ programme would be necessary to initiate in Estonia.

This seminar would include: researchers talking about their experiences of introducing Estonian research; give overview of the Estonian brand toolbox; and a look into two similar programmes – the Estonian Convention Bureau’s ambassadors’ programme and Research in Germany’s Research Ambassadors Programme.

Are you an Estonian or international researcher, research administrator or communicator who often has the opportunity to introduce Estonia and its research scene to foreign partners, colleagues or other interested parties? Do you need good marketing materials? If yes, then you are welcome to come and join the discussion at the seminar.

We will look answers to the following questions:

• Does Estonia need research ambassadors’ programme?
• Who should be participating in that programme?
• What marketing tools/materials should the Estonian research ambassadors have?

Kristin Kraav (Estonian Research Council) moderates the seminar.

Seminar will be held in English.

Programme

09.30-10.00
Registration

10.00-10.10
Greeting by the Estonian Research Council
Karin Jaanson, Estonian Research Council, Executive Director

10.10-10.25
Why does Estonia need research ambassadors?
Liis Livin, Estonian Research Council, Marketing Manager

10.25-11.00
Researcher as a mythbuster. Experiences of introducing Estonian research
Andi Hektor, National Institute of Chemical Physics and Biophysics, Senior Research Fellow

11.00-11.30
Coffee break

11.30-12.00
What does a foreign researcher need to introduce the Estonian science scene?
Timo Tobias Ley, Tallinn University, Professor

12.00-13.00
The Estonian Convention Bureau’s ambassadors’ programme
Kadri Karu, Estonian Convention Bureau, Managing Director and Haldja Viinalass, Estonian University of Life Sciences, Professor

13.00-13.45
Lunch break

13.45-14.15
Brain-walk

14.15-15:00
Research in Germany’s Research Ambassadors Programme, (in video)
Katja Lasch, German Academic Exchange Service, Head of Section International Research Marketing
Anne Knab, German Academic Exchange Service, Team Leader Events

15:00-15.30
How does Estonian brand support Estonian research?
Piret Reinson, Enterprise Estonia, Head of Marketing

15.30-16.15
Summary of the brain-walk

16.15-16.30
Conclusions

The organisers reserve the right to make changes to the programme.

Registration is now closed!

The seminar is organised as an additional event to complement the research communication convention “Research in a Mediatized World”.

The seminar is funded by the European Regional Development Fund through the Estonian Research Council.

Additional information:

Reimo Rehkli
Research in Estonia, Marketing Officer
reimo.rehkli@etag.ee
56 477 603